👋 Hey!
I’m Simeon, a Senior Product Designer based in Varna, Bulgaria. I'm passionate about design and life. I’m a husband to an architect and a proud father of two wonderful daughters. Design is a family affair in our home—from my wife’s stunning interior creations to the hands-on furniture I build for our garden. Family time fuels my creativity, and together, we find peace in nature, read about personal growth and design, and explore new ways to connect.
A human
At heart, I’m a creator. My journey began as a young boy experimenting with Photoshop and 3D Studio Max, igniting a lifelong passion for digital design. Those early explorations grew into a love for building and crafting experiences.
Family life continues to inspire me in countless ways. My wife influences how I approach design, teaching me to think deeply about spaces, balance, and functionality. Together, we escape into nature and read about personal growth and design.
In my downtime, you’ll find me enjoying Jazz, Soul, Funk, relaxing electronic music, capturing moments through photography, or developing my Etsy shop, where I sell AI-generated art. I also love working with my hands, building custom wooden furniture for our garden to combine creativity with practical problem-solving.
A professional
Professionally, I’ve always been driven by a desire to solve real-world problems through user-centered design. Starting with print design in my early career, I quickly transitioned into web design, UI/UX, and then Product Design, where my passion for systems thinking truly took off. I’ve worked across various industries—from sports betting at SimpleBet to transforming AI workflows at Quantive—helping companies design scalable solutions that drive adoption and success.
My work blends strategy and creativity with precision. I’m obsessed with the details, like organizing nested design systems in Figma or collaborating with engineers to overcome technical limitations. I enjoy using AI to automate repetitive tasks and push the boundaries of UX design. Above all, I believe in the power of collaboration, and I’m always eager to share what I’ve learned with my team and clients.